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Posts by Mark Resnick

Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog
How to evaluate market research platforms: Questions to ask
December 1, 2023
In the future, the role of insights will be different from what it is today. Shrinking budgets, shifting expectations and AI are pushing insights teams to work in a different way to truly facilitate ...
Blog
Why Zappi is more than a technology platform
June 29, 2023
The power of bringing together 3 areas of expertise In today's fast-paced world, technology and AI can make all the difference in market research. But technology isn’t the only thing that matters. A ...
Blog Insights
How successful researchers build tech-based partnerships
April 28, 2022
As a successful researcher, there’s no question that you’re busy. You have a lot on your plate. Your budget is tight. And now, you need to find a new tech platform? That takes a toll. It takes time. ...

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