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Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

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Talk to us
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Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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News

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Posts by Margherita Patrone

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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6 learnings I'm taking home from Cannes Lions 2026

June 30, 2026

There's something energizing about spending a week at Cannes Lions. You arrive expecting to hear about the year's biggest campaigns, the latest AI breakthroughs and predictions for the future of ...

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