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Posts by Lucy Robbins & Kim Malcolm

Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Advertising
5 tips for successful advertising during big events
March 10, 2022
We recently shared our top five Super Bowl ads, based on an analysis we conducted with the Zappi platform. We talked to 12,000 people covering over 60 ads in total, comparing them to one another and ...

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