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Posts by Kirsten Lamb & Kelsey Sullivan

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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Advertising
Should brands appeal to emotion in advertising? [+Examples]
June 25, 2025
Most of the decisions we make are driven by emotions rather than logic. From picking our partners to deciding what to watch on Netflix — people are inherently emotional. "Research reveals that ...

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