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Posts by Kim Malcolm & Vik Trifonova

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
AdMiration feature: Truly Hard Seltzer’s “Drink Like a Believer: Drop”
July 2, 2026
With the Fourth of July around the corner, American pride is in the air. And Truly Hard Seltzer’s “Drop”, tied to its sponsorship of US Soccer, shows how much you can do with just ten seconds. Read ...
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Blog Advertising
AdMiration feature: BBC’s “Let’s Make It Iconic” & ITV’s “American Road Trip”
June 25, 2026
For this week's AdMiration feature we did something a little different. We looked at two films that aren't really ads in the conventional sense — the BBC's “Let's Make It Iconic” and ITV's “American ...
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Blog Advertising
AdMiration feature: Paddy Power’s “Nobody Does Football Better Than Us!”
June 18, 2026
For this week's AdMiration feature, we looked at consumer response to Paddy Power's "Nobody Does Football Better Than Us" ad, released ahead of this year's FIFA World Cup in the UK. Read on to get ...
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Blog Advertising
AdMiration feature: Coca-Cola’s “Bubbling Up” & “Uncanned Emotions”
June 4, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Coca-Cola's FIFA World Cup 2026 campaign — "Bubbling Up" and "Uncanned Emotions," the first two films in a ...
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Blog Advertising
AdMiration feature: Stella Artois’ “Celebration ft. David Beckham”
May 21, 2026
For this week's AdMiration feature, we looked at consumer response to Stella Artois' "Celebration ft. David Beckham”, the brand's hero TV spot for the FIFA World Cup 2026. Read on to get our 3-2-1 ...
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Blog Advertising
AdMiration feature: Diageo’s "Made to Be Raised" and "This Calls for Casamigos"
May 14, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Diageo FIFA World Cup 2026 campaign — Don Julio's "Made to Be Raised" and Casamigos’ "This Calls for Casamigos." ...
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Blog Advertising
AdMiration feature: Dove’s "Balls on Fire" and "The Chant"
April 30, 2026
For this week's AdMiration feature, we looked at consumer response to two ads from Dove Men+Care's FIFA World Cup 2026 campaign — "Balls on Fire," a sharp comedy with a product message hiding in ...
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Blog Advertising
AdMiration feature: Dulux's "Life is What You Paint It"
April 16, 2026
For this week's AdMiration feature, we looked at consumer response to Dulux's "Life is What You Paint It" ad — a campaign that marks 65 years since the iconic Dulux Dog first appeared on British TV ...
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The Connected Insights Imperative

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