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Posts by Kim Malcolm & Mitzi Lorentzen

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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
AdMiration feature: Sainsbury’s “BIG Christmas”
November 14, 2024
For this week’s AdMiration feature, we looked at consumer response to Sainsbury’s “BIG Christmas” ad. The ad is part of their 2024 Christmas campaign, which features a familiar character and ...
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Blog Advertising
AdMiration feature: Currys' "IRL"
November 7, 2024
For this week’s AdMiration feature, we looked at consumer response to Currys’ “IRL” ad. The ad is part of a campaign meant to highlight the importance of in-store shopping experiences, especially ...
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Blog Advertising
AdMiration feature: Snickers' "Halloween: Unexpected Guests"
October 31, 2024
For this week’s AdMiration feature, we looked at consumer response to Snickers’ “Halloween: Unexpected Guests” ad. The ad is part of their 2024 Halloween campaign and is the first time two of the ...
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Blog Advertising
AdMiration feature: Nike’s “Stairs”
October 24, 2024
For this week’s AdMiration feature, we looked at consumer response to Nike’s “Stairs” ad. The ad is part of the brand’s new “Winning Isn’t Comfortable” campaign targeted at runners. Read on to get ...
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Blog Advertising
AdMiration feature: The North Face's “We Play Different”
October 17, 2024
For this week’s AdMiration feature, we looked at consumer response to The North Face’s “We Play Different” ad. The ad serves as a new anthem for the brand, shot on unbelievable mountaintops, glaciers ...
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Blog Advertising
AdMiration feature: ASICS’ “The Desk Break”
October 10, 2024
For this week’s AdMiration feature, we looked at consumer response to ASICS’ “The Desk Break” ad. The ad premiered ahead of World Mental Health Day and features Brian Cox, serving as a public service ...
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Blog Advertising
AdMiration feature: Maybelline New York’s “Only Icons”
October 3, 2024
For this week’s AdMiration feature, we researched Maybelline New York’s “Only Icons” ad. The ad premiered at this year’s Emmy Awards and is part of their campaign geared at promoting their popular ...
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Blog Advertising
AdMiration feature: PayPal’s “PayPal Everywhere”
September 26, 2024
For this week’s AdMiration feature, we researched PayPal’s “PayPal Everywhere” ad. The ad is part of their massive campaign featuring Will Ferrell that announces the PayPal Debit Card can now be used ...
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Blog Advertising
AdMiration feature: KitKat’s “Break Better”
September 19, 2024
For this week’s AdMiration feature, we researched KitKat’s “Break Better” ad. The ad is part of their campaign that reinvigorates their classic “Have a break” tagline to address how important it is ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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