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Posts by Kim Malcolm, Lucy Robbins

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
Super Bowl 2022 ads: Learning from the touchdowns
February 17, 2022
Leading up to the Super Bowl, we shared an article that covered the elements that could help brands create a winning ad for the big (and costly) event. On Sunday night, once the Super Bowl 2022 ads ...
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Blog Advertising
How to score a touchdown with your Super Bowl ad
February 8, 2022
In the US, we all typically get excited about the Super Bowl — whether it’s for the love of the game, to root for your home or chosen team, or for some, to simply watch the lineup of blockbuster ads. ...
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Blog Advertising
Best Christmas ads of 2021: 3 takeaways for winning ads
November 18, 2021
It nearly goes without saying that Christmas is a huge holiday in the UK — so much so that many brands set aside large budgets to spend on ads surrounding the holiday season. As a consumer, it’s ...
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