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Posts by Kim Malcolm, Katie Sweet & Kelsey Sullivan

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
The most inclusive Super Bowl yet? A look at how this year stacks up to last
February 19, 2026
Year after year, Super Bowl advertisers bring their most creative ideas to the biggest advertising stage in the US. In recent years, multicultural representation has shifted from a peripheral ...
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Blog Advertising
The ads that won the night: Super Bowl LX ad performance
February 12, 2026
Super Bowl LX has come and gone. The Patriots lost (unfortunately), Bad Bunny put on an incredible show and we all ate more than we should have in front of the TV. But what about the part we care ...
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Blog Advertising
AdMiration’s top Christmas ads of 2025
November 27, 2025
For this week’s AdMiration feature, we looked at consumer response to ads from brands that are well known for their Christmas ads in the UK as well as the most buzzworthy US ads from retailers and ...
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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