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Posts by Kim Malcolm & Isa Franzini

Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Advertising
The impact of music in advertising
September 5, 2024
Let’s be honest, life without music wouldn’t be quite the same. Music has the tendency to breathe life into things — whether it be your favorite movie, your daily commute or even that ad you like so ...

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