Skip to content

Posts by Kim Malcolm and Kelsey Sullivan

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

Tags:

Blog Advertising
Grow smarter with every ad using Zappi Amplify
December 12, 2023
Successful advertising hinges on a deep understanding of consumers. After all, to truly resonate with people, you have to be able to step into their shoes. While this may seem like a no-brainer, it's ...

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.