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Posts by Kim Malcolm and Kelsey Sullivan

connected insights learning loop
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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Grow smarter with every ad using Zappi Amplify
December 12, 2023
Successful advertising hinges on a deep understanding of consumers. After all, to truly resonate with people, you have to be able to step into their shoes. While this may seem like a no-brainer, it's ...
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