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Posts by Kelsey Sullivan & Vinny Frazzetto

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
The cost of premium: What consumers are willing to pay
August 15, 2025
Premium fast food offerings give consumers higher-quality options at fast-food chains, fueled by a desire for better ingredients, more diverse menus and a more satisfying dining experience. But with ...
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Blog Innovation
Have it their way: Consumer’s fast food purchasing habits in 2025
August 7, 2025
Are US consumers purchasing more or less fast food nowadays? Who’s purchasing it the most? And how much does this vary by region or income? We recently ran a survey with a nationally representative ...
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Blog Innovation
Order up: How consumers view QSR and fast food restaurants today
July 31, 2025
Quick‑service restaurants (QSR) and fast food restaurants like McDonald’s, Popeye’s, Taco Bell and more are a booming industry in the US. In fact, the US fast‑food and QSR industry generated ...
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Blog Innovation
The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025
July 29, 2025
Chances are, you remember the fast food chicken wars that kicked off in 2019 when Popeye’s launched its fried chicken sandwich. It sparked a number of other popular US chains to launch or revamp ...
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Blog
Give me your number: Consumers share their price limit across categories affected by US tariffs
July 8, 2025
As these new U.S. tariffs come into play, consumers and brands alike are experiencing the effects in real-time. To understand consumer price sensitivity in the face of these tariffs, we surveyed ...
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Blog
When prices rise: How tariffs are influencing buyer behavior
June 17, 2025
As the U.S. imposes new tariffs on imported goods, concerns among Americans continue to grow. To understand how they’re feeling about these price increases, we surveyed 1,000 U.S. consumers across ...
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Blog
Feeling the pressure: What U.S. consumers really think about rising tariffs
May 29, 2025
As the U.S. considers imposing new tariffs on imported goods, concerns about economic ripple effects are growing. With uncertainty mounting, many Americans are already adjusting, tightening household ...
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