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Posts by Katie Sweet & Kelsey Sullivan

connected insights learning loop
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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
Super Bowl LX: 12 takeaways from this year’s ad lineup
February 10, 2026
Advertising in the Super Bowl is a massive opportunity for your brand. But it’s also a huge investment — one you want to be sure you get right. Learning from the most successful ads is one way that ...
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Blog Advertising
Top 5 themes from holiday ads in 2025
December 17, 2025
Holiday advertising has long been a proving ground for brands, setting the tone for how they show up at one of the most competitive times of the year. This year was no exception, with clear creative ...
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Blog Advertising
10 tips for creating your best holiday ad
December 10, 2025
The run up to the holidays, spanning October to December, is one of the most profitable periods for brands and retailers. Amid all the festive cheer of the holidays, advertisers know this is such a ...
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Blog Advertising
Consumers’ attitudes on advertising in 2025
June 13, 2025
Advertising plays a critical role in driving sales and building and maintaining a brand identity. But consumers are exposed to an increasingly growing number of ads each day, so standing out in this ...
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