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Posts by Katie O'Connor

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Why (& how) to build an empathetic brand
March 8, 2022
Nowadays, consumers are pushing for socially and ethically-conscious products from brands more than ever before. As a result, according to the Consumer Goods Forum, brands are no longer just in the ...
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Blog Insights
Everything you need to know about market research automation
June 6, 2019
Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. GRIT Game Changers report shows that ...
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The State of Creative Effectiveness
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The Connected Insights Imperative

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