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Posts by Julio Franco

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Insights
3 Takeaways from Zappi’s debut at Groceryshop 2023
September 27, 2023
Our first time at Groceryshop! Last week, I had the pleasure to attend Groceryshop in Las Vegas for the first time. Being Zappi’s first time attending the event, I was eager to see customers and ...
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Blog
The skills insights professionals need to succeed in the future
August 24, 2023
From embracing the era of AI to ensuring data and insights run through organizations like a stream to fuel decisions, there's a major shift in how insights teams of today function. I’ve grown up with ...
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Blog AI
AI and the new researcher hierarchy of needs
May 12, 2023
The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. With greater mandates to become agile, the “old way” of ...
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