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Posts by Judith Staig

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog
Q&A: Transitioning from agency to client-side research
September 20, 2024
Bethan Blakeley has recently joined SimpliSafe UK as CX and Research Manager. The company is well established and successful in the US but has only been in the UK for a few years. She told us that ...
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Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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Blog
Q&A: What I learned about storytelling from my insights career
June 11, 2024
Lousia Kiwana Olafuyi is Co-Founder and Director of Kunda Kids, an award-winning children’s publishing and media company. Previously, she was an Innovation Specialist at Unilever in beauty and ...
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Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
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Blog Insights
Q&A: Being, not doing: What I learned from taking a sabbatical
April 16, 2024
Mandy Seal is a Senior Insight Manager at Mars, Inc. within their Pet Nutrition team. Her role is to work with business colleagues to identify challenges and opportunities, and translate them into ...
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