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Posts by Janine Klimko & Vik Trifonova

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation Spotlight: Tim Hortons “Tastes of the Globe” Timbits
June 23, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Tim Hortons “Tastes of the ...
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Blog Innovation
Innovation Spotlight: What the World Cup taught us about winning with limited-edition products
June 9, 2026
Over the course of the 2026 FIFA World Cup, we’ve tested dozens of limited-edition CPG products built for the tournament — beers, tequilas, whiskies, ready-to-drink cocktails, chips, sweet treats, ...
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Blog Innovation
How 8 leading alcohol brands are activating around the 2026 FIFA World Cup
May 26, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month, we take a closer look at how eight beer ...
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