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Posts by Janine Klimko

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Innovation
The innovation secrets top brands won’t share —until now, with Janine Klimko
June 9, 2025
Janinie Klimko, Director of Product Strategy at Zappi, is an expert in brand innovation and consistently shares her expertise on successful innovation on LinkedIn through Innovation Spotlight. In ...
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Blog Innovation
Innovation spotlight: Jeni's Ice Creams Fall Collection
November 12, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Jeni’s Ice Creams Fall ...
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Blog Innovation
Innovation spotlight: MoonBite Minis
October 30, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we tried something new. We used Zappi AI ...
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Blog Advertising
Top 10 ads from this year's Super Bowl
February 13, 2023
Top 10 ads from this year's Super Bowl
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