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Posts by Jamie Shacklock

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
AI in brand tracking: What’s real, what’s hype and what’s next
October 26, 2026
AI is changing how we work with data, how we find information and how we make decisions. Brand tracking is no exception. But when it comes to AI's role in measuring brand health, we need to be a ...
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Blog Brand
How to design a brand tracking study
September 9, 2026
Brand tracking is only useful when teams can trust what the data is telling them. But who you survey, which competitors you include, how you word questions and how often you collect data can all ...
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More to explore

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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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