The State of Creative Effectiveness: Social Video 🎥

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Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

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Talk to us
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Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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News

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Posts by Jack Millership, Mollie Ayris

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Why your data needs to account for cultural response bias

February 22, 2022

When conducting global research, you may have found yourself asking: How do cultural differences affect the way people answer surveys? When are differences statistically significant and when are they ...

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