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Posts by Isa Franzini, Kim Malcolm & Kelsey Sullivan

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Advertising
AdMiration feature: Tropicana's “The Juice That Starts It All”
March 28, 2024
For this week’s AdMiration feature, we researched Tropicana's “The Juice That Starts It All” ad. Tropicana creates bold yet humorous associations for the brand in a bright and engaging way with this ...
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Blog Advertising
AdMiration feature: Kahlúa’s “Feliz St. Patrick’s Day”
March 20, 2024
For this week’s AdMiration feature, we researched Kahlúa’s “Feliz St. Patrick’s Day” ad. Kahlúa challenges the status quo with this unexpected (and highly entertaining) advertisement. While St. ...
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Blog Advertising
AdMiration feature: Mint Mobile’s “55+ Plan”
March 6, 2024
For this week’s AdMiration feature, we researched Mint Mobile’s “55+ Plan” ad. Mint Mobile’s brand is a true standout in the US telco category, always delivering consistent and distinctive brand ...
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Blog Advertising
AdMiration feature: Dr Pepper’s “Skatelife crisis” - It's a Pepper thing campaign
February 29, 2024
For this week’s AdMiration feature, we researched Dr Pepper’s “Skatelife crisis” ad. Dr Pepper is the oldest soda brand in the US and has communicated consistently and effectively for many years. The ...
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