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Posts by Isa Franzini, Janine Klimko & Kelsey Sullivan

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...

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Blog Innovation
The ingredients for “egg-cellent” Easter innovation
March 20, 2024
Spring is here, and you know what that means! Warmer weather and flowers in bloom of course, but for some of you it also means Easter is just around the corner. No matter what holiday you celebrate, ...

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