Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Isa Franzini, Janine Klimko & Katie Sweet

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Innovation
Hot cocoa, snowmen, and more! Holiday innovation that sleighs this year
November 28, 2023
The holidays are here! No matter what holiday you celebrate, there’s no arguing that this time of year is critical for brands to get right. And for the CPG category, that means turning to seasonal ...
Read story
Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.