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Posts by Isa Franzini & Janine Klimko

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Innovation spotlight: Fanta Haunted Apple x Beetlejuice Beetlejuice
September 3, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Apple, a ...
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Blog Innovation
Innovation spotlight: Reese’s Medals
July 9, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Reese’s Medals, a new ...
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Blog Innovation
Innovation Spotlight: Taco Bell x Cheez-It Crunchwrap & Tostada
June 4, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Taco Bell and Cheez-It’s ...
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Blog Innovation
Innovation Spotlight: Molson Coors’ Happy Thursday Spiked Refreshers
May 7, 2024
Welcome to our first Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Molson Coors’ ...
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The Connected Insights Imperative

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