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Posts by Ernie Collings

Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Advertising
Beyond performance metrics: Building an effective digital-testing advertising system
March 14, 2022
Beyond performance metrics: Building an effective digital-testing advertising system

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