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Posts by Aaron Kechley

connected insights learning loop
Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog
One year in: Momentum, focus, and what's next
October 29, 2025
A year ago, I stepped into the CEO role at Zappi with a clear mandate: sharpen our focus, strengthen our execution, and accelerate our path to improving how we help our customers stay closer to the ...
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Blog
Meet the new Innovation System for consumer-in-the-loop innovation
October 30, 2024
Competitive advantage for brands today is increasingly tied to how quickly and accurately they can innovate, respond to and anticipate consumer needs. When it comes to product innovation, this is ...
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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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