REPORT
Snacks & treats: Super Bowl LIX
What can you learn from the snacks and treats ads that aired in the Super Bowl this year? Get our exclusive report with the best tips and takeaways.
WHAT YOU'LL GET
Super Bowl advertising performance in your category
We analyzed all the Super Bowl ads this year with consumer feedback from over 20,000 US consumers. In this report, we share findings on snacks & treats ads from Super Bowl LIX, including:
How did ads in the snacks and treats category perform?
What made those ads effective?
What can we learn from this year's ads about how to create a winning Super Bowl ad?
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Stephan GansSVP Chief Consumer Insights & Analytics Officer. PepsiCo.
