What’s Zappening at Cannes Lions 2026?

Come meet the team, see our platform in action, and pick up a copy of The Consumer Insights Revolution, our book co-authored with PepsiCo about how they put consumer research at the heart of their brand.

9:50 AM - AdWeek House @ Majestic Hotel

Winning in Sports Marketing Year-Round

Sports are still one of the best places to reach a mass TV audience. Two-thirds of the most-watched primetime shows in 2025 were sports, with the NFL making up nearly half of that. But while big moments like the Super Bowl get a lot of attention, the brands that consistently win aren't just showing up for the highlight reel. They're building systems that help them learn from every activation so the next one is better.

This conversation will explore how brands are moving from one-off campaigns to year-round strategies that improve over time.

Steve Phillips, Zappi Founder, Chair and Chief Innovation Officer

Gabrielle Wesley, CMO, Mars Snacking

Todd Kaplan, CMO, Kraft Heinz

2:00 PM – Insights Lighthouse @ Hôtel Martinez

System 3 Thinking: Winning in an AI-Mediated World

We're entering a new phase of consumer decision-making. As AI agents increasingly act on behalf of consumers - researching, comparing, and evaluating options - we're seeing the emergence of a third mode of thinking.

This panel will explore what it means for brands when AI is an active part of how products get discovered and chosen, and how to design products and messaging that work for both people and AI agents.

Steve Phillips, Zappi Founder, Chair and Chief Innovation Officer

Bronwen Aldridge, Global Director of Insight & Analytics, Alliance Pharmaceuticals

Michael Nevski, Director of Global Insights, VISA