Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Quick Service Restaurants
Make sure your brand & menu stands out
Learn from all your past research to jump start your next ad or menu innovation for your guests. Infuse consumer insights early & often to make your best ads and products.
QSRs need to keep up with customer expectations
Understand what keeps your consumers coming back for their favorites. Staying attuned to customer expectations helps QSRs remain competitive, adaptable, and customer-focused, contributing to long-term success in the dynamic food industry.
Price sensitive consumers put QSR brands to the test
There's a tug-of-war between consumers wanting to buy products vs. needing to make concessions due to the higher prices hitting their wallets.
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Constant innovation just to maintain status quo
Customer expectations are constantly evolving. It's tough for QSRs to be constantly repositioning and innovating within the same territories to stay relevant.
Brands need to adapt or die
Consumers are demanding brands that help instead of hurt the planet. Younger consumers seek smaller, authentic brands. Digital media has transformed how consumers learn about brands.
AGILE MARKET RESEARCH - ADVERTISING FOR QSR
Helping QSR brands create more effective advertising every time
With an agile research system that fuels ad development with better, more actionable consumer insights early & often. Not just a better pre-test — a better consumer-centric ad development system.
Learn about your TV and digital creative at any stage of development, from early idea to final executions.
AGILE MARKET RESEARCH - INNOVATION FOR QSR
Helping QSR brands innovate
With an agile innovation research system that helps you iterate at speed, nurture ideas through rich consumer feedback, and learn from all you do to get smarter over-time.
Learn about your ideas, concepts, pack designs, pricing, optimal innovation portfolio composition and more.
Don't just take our word for it
Customer Stories
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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Customer Stories
Advertising
PepsiCo creates blockbuster holiday ad
How Walkers used Zappi Amplify TV diagnostics to improve a high-stakes holiday ad.
Customer Stories
Advertising
Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV
See how Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally ...
Customer Stories
Advertising
Vodafone Smart Tech's digital campaign success
How Vodafone used in-context testing to optimize a digital campaign for its Neo smartwatch.
Customer Stories
Advertising
SoFi fuels rapid ad experimentation with consumer data at the heart
How SoFi used rapid consumer feedback to improve advertising effectiveness by 20%.
Customer Stories
Advertising
PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
Customer Stories
Advertising
Clorox’s road to agile TV advertising with Zappi Amplify TV
How Clorox used agile TV ad testing to improve sales impact and long-term brand equity.
Customer Stories
Advertising
Balancing art and science: Turo's approach to creative testing
How Turo used consumer testing to choose winning creative and drive market growth.
Customer Stories
Advertising
Grupo Lala: building a connected insights engine
Grupo Lala used Zappi to put their connected system to the test with their World Cup campaign
Customer Stories
Advertising
How Canva used Zappi's Amplify system to validate six TV spots across six markets
How Canva launched brand campaigns across six European markets simultaneously.
Customer Stories
Advertising
How PepsiCo makes winning Super Bowl ads time and again
Learn how PepsiCo creates winning Super Bowl ads each year, using the Zappi Amplify Ad System to bring consumer insights into every step of the ...
Customer Stories
Advertising
Johnsonville + Zappi Amplify: Creating more effective advertising
How Johnsonville built winning ads with Amplify
How we help QSRs with consumer centricity
AGILE RESEARCH SYSTEM - INNOVATION
Innovation
FOR ALL INDUSTRIES
Why Customers Like It
Agile innovation has 4-6x more success
Powerful diagnostics
Fast & agile
End-to-end innovation system
Helps you learn & improve
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AGILE RESEARCH SYSTEM - ADVERTISING
Advertising
FOR CPG, QSR, TELCO, FINANCE, TECH
Why Customers Like It
60% more predictive of ROI
Powerful diagnostics
Fast & agile
End-to-end advertising system
Helps you learn and improve
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