Innovation system

Create winning products with connected insights

A modern innovation research system - supercharged by AI - to power agile, iterative product development with continuous consumer feedback.

One innovation system. All the tools you need.

Best-in-class tools to prioritize, test, learn and win, predictive of in-market success and proven to deliver a 4-7% increase in new product revenue. Pre-screen a wide pool of ideas with synthetic respondents, then learn and iterate quickly and continuously with human research, course-correct early, and bring new products to market with confidence.

Screen early ideas

Synthetic Idea Pre-Screener | Screen It | Optimize Rank (MaxDiff)

Idea screening

Vet concept elements

Optimize Pack | Optimize Price | Optimize Reach (TURF)

Pack & Price Testing

Refine & validate concepts

Activate It | Activate It Early | Volumetric Forecasting with Woxi Partnership

Concept testing

A continuous learning loop, accelerated by AI

Traditional research models, with their rigid and linear processes, leave teams playing catch-up. Zappi's Innovation System offers a new model. Get continuous consumer feedback across the entire development lifecycle and accelerate work at every phase to move fast, stay connected to the consumer and learn as you go!

Analyze faster & holistically with AI

One-click reporting to get from data to insights instantly

Research analysis and reporting is time consuming. Eliminate the need to hunt through data and never waste time again on the boring stuff (ie. copy-paste, design).

AI Quick Reports combine qualitative & qualitative insights using codified human expertise and AI to generate a concise diagnosis & summary of your results. You get a head start on how your stimulus is being received and why, which in turn helps you optimize faster.

PRE-SCREEN AT SCALE

Narrow hundreds of ideas down to your best bets, before you spend on human research

The Synthetic Pre-Screener uses AI-powered synthetic respondents to give you a fast, directional read on a large pool of early ideas, so your human research budget goes to the ones most worth understanding. Upload all of your ideas, get results in as little as 15 minutes, and send your prioritized list straight into Screen It or Activate It.

Prioritize up to 300 ideas in one run
Results in 15 to 45 minutes, not days
Validated against live human research

Test, ideas, elements & concepts

Fast, actionable feedback proven to drive in-market success

Get feedback in real-time on any stimuli - ideas, concept, pack designs, pricing, claims, features, and other key concept elements. Test early and often, so you don't just know what products to launch but also how to make them better.

Feedback in under 4 hours, not days or weeks
Outcomes proven to be predictive of in-market product success
Normative benchmarks to uncover commercial potential
Industry-leading target audience identification
Comprehensive incremental assessment

Analyze faster & holistically with AI

One-click reporting to get from data to insights instantly

Research analysis and reporting is time consuming. Eliminate the need to hunt through data and never waste time again on the boring stuff (ie. copy-paste, design).

Optimize for success

Rich diagnostics & AI-generated revisions so you know what to refine

Go / no go assessment is a thing of the past. Instead, get clear guidance on what to optimize and why with diagnostics and capabilities like:

AI Concept Optimizer uses a Large Language Model to revise the concept description for you
Heat mapping on designs and messaging elements
Consumption dynamics, behavioral insights, purchasing dynamics and key drivers
AI-based verbatim theming to uncover key areas consumers like or dislike

5.Rich_diagnostics_AI-generated_revisions

“The improved product success rate is huge for us… And in terms of the product development cycle, [Zappi] probably cuts off 10% of the time overall.”

Vice President

Fintech company

Connected & continuous

All your research data in one platform to easily connect the dots

Amplify the power and value of consumer feedback for competitive advantage with a connected system. With Zappi, you can spot the most compelling opportunities through a unique lens of harmonized data using tagging & clever data structures. All in just a few clicks.

Easily identify characteristics that drive success (or not)
Understand what consumers want you to do differently
See if your ideas & concept work are improving year on year

Integrate predictive analytics

Volumetric forecasting through strategic partnership with Woxi

Combine the power of Zappi with instant sales predictions from Woxi. Get agile predictive analytics at the time of decision-making – for every initiative in your pipeline, at every stage.

Using tools like Activate It for innovation research, you'll get measures that directly impact sales. These are seamlessly fed into the Woxi platform and automatically mapped to the relevant driver of its prediction framework.

Learn more