The State of Creative Effectiveness: Social Video 🎥

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TV ads

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Early campaign ideas

Digital ads

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Idea screening

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AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

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Posts by Katie O’Connor, Simon Falconer & Katie Sweet

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Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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How to land your pricing strategy in a cost of living crisis

April 14, 2023

When money is tight, consumers care more about price. You don’t need a business degree to understand that one. But what’s less obvious is what that looks like in reality. While the natural tendency ...

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