The State of Creative Effectiveness: Social Video 🎥

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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

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Get deeper

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Talk to us
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Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
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Customer stories

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News

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Go deep

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Posts by Iza Franzini & Janine Klimko

Blog

Connected insights: What they are and how to use them

August 19, 2026

Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Innovation

Innovation spotlight: Starbucks’ Iced Energy Drinks

August 6, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Starbucks’ Iced Energy ...

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Posts by Iza Franzini & Janine Klimko

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