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Posts by Andrew James Hodges

Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...

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Blog Innovation
Product naming: 12 examples of the good, the bad, and the ugly
March 9, 2018
You might be familiar with the usual process: marketers rely on hunches or inefficient brainstorms that might lead to a list of possibilities. That’s all very well and good, but with no system to ...

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