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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Posts by Zappi

Podcast Inside Insights
How Unilever's Global Brand Director scales beauty brands across 190 countries
November 24, 2025
The interview Watch the episode The transcript Steve Phillips [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Steve Phillips. 90% of businesses ...
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Podcast Inside Insights
Tapping your audience as bold creative partners
November 10, 2025
The interview Watch the episode The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Creativity isn't easy. ...
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Podcast Episode 80
Building the NFL brand beyond the game itself
October 27, 2025
The interview The transcript Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. These days, you can stream almost anything on ...
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Podcast Inside Insights
Zappi's Connected Insights Imperative Report
October 13, 2025
The interview The transcript Nataly Kelly (00:00:00): Steve, I am thrilled to partner with you for this next chapter of Inside Insights. Before we start, let's tell everyone what they can expect from ...
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Podcast Episode 78
Emerging trends and watchouts in market research
December 4, 2024
The interview The transcript Ryan Barry: Hi everybody. And welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm your host. And I'm joined by a dear friend ...
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Podcast Episode 77
Innovating on the edges: How to navigate AI and complex markets
November 20, 2024
The interview The transcript Ryan Barry: Hi everybody and welcome to this episode of Inside Insights, a podcast powered by Zappi. I'm your host Ryan. You probably already know that because you've ...
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Podcast Episode 76
How AI Agents will change the way brands innovate
November 6, 2024
The interview The transcript Ryan Barry: Hi, everybody, and welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined by my friend and colleague, Steve ...
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Podcast Episode 75
Two is better than one: Insights on the Brink & The Consumer Insights Revolution
October 23, 2024
The interview Watch the episode The transcript Ryan Barry: Hi everybody and welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I am joined today by Brett ...
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Podcast Inside Insights
How to use behavioral science to influence people and understand consumers
October 9, 2024
The interview The transcript Ryan: Hi everybody and welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm your host and I am joined today by Richard Shotton, ...
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Podcast Episode 73
Why consumer insights + AI = real world superpowers
September 25, 2024
The interview The transcript Ryan: Hi, everybody, and welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan, your host, and I am joined today by a very good friend, ...
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