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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Posts by Zappi

Podcast Inside Insights
The science behind measurable marketing impact
March 16, 2026
The interview Watch the episode The transcript Steve Phillips (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. Steve Phillips (00:07): ...
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Podcast Episode 88
It’s not the data, it’s the people
March 2, 2026
The interview Watch the episode The transcript [00:00:00] Steve Phillips: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Steve Phillips. [00:00:06] Steve ...
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Podcast Inside Insights
Think global, feel local: How insight powers cultural relevance
February 16, 2026
The interview Watch the episode The transcript [00:00:00] Nataly Kelly: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Whether you're in B2B or ...
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Podcast Inside Insights
How do brands win during the Super Bowl?
February 2, 2026
The interview The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. The Super Bowl isn't just big, it's the ...
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Podcast Inside Insights
Shaping customer experiences with agentic AI & personalization
January 19, 2026
The interview Watch the episode The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. 71% of consumers ...
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Podcast Inside Insights
How behavioral science helps brands overcome fragmented insights
January 12, 2026
The interview The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. Many consumers say they'll buy a ...
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Podcast Inside Insights
Culture moves fast—your marketing should, too
December 8, 2025
The interview Watch the episode The transcript Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Nataly Kelly (00:05): 80% ...
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Podcast Inside Insights
How Unilever's Global Brand Director scales beauty brands across 190 countries
November 24, 2025
The interview Watch the episode The transcript Steve Phillips [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Steve Phillips. 90% of businesses ...
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Podcast Inside Insights
Tapping your audience as bold creative partners
November 10, 2025
The interview Watch the episode The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Creativity isn't easy. ...
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Podcast Episode 80
Building the NFL brand beyond the game itself
October 27, 2025
The interview The transcript Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. These days, you can stream almost anything on ...
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