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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Season 10

Podcast Inside Insights
Using AI to ask deeper, more human questions
May 11, 2026
The interview The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. For decades, consumer research has ...
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Podcast Inside Insights
How to build brand elasticity to reshape perception
April 27, 2026
The interview Watch the episode The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Nataly Kelly. Nataly Kelly ...
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Podcast Episode 91
How consumer insights are reshaping perceptions & driving innovation in frozen foods
April 13, 2026
Podcast / YouTube / Alex Hardy Watch the episode The transcript [00:00] Steve Phillips: Welcome to Inside Insight, where marketing strategy meets consumer truth with your Host, Steve Phillips. ...
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Podcast Episode 90
How HelloFresh scales DTC with consumer insights
March 30, 2026
The interview Watch the episode The transcript Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Did you know that 65% of a ...
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Podcast Inside Insights
The science behind measurable marketing impact
March 16, 2026
The interview Watch the episode The transcript Steve Phillips (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. Steve Phillips (00:07): ...
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Podcast Episode 88
It’s not the data, it’s the people
March 2, 2026
The interview Watch the episode The transcript [00:00:00] Steve Phillips: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Steve Phillips. [00:00:06] Steve ...
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Podcast Inside Insights
Think global, feel local: How insight powers cultural relevance
February 16, 2026
The interview Watch the episode The transcript [00:00:00] Nataly Kelly: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Whether you're in B2B or ...
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Podcast Inside Insights
How do brands win during the Super Bowl?
February 2, 2026
The interview The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. The Super Bowl isn't just big, it's the ...
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Podcast Inside Insights
Shaping customer experiences with agentic AI & personalization
January 19, 2026
The interview Watch the episode The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. 71% of consumers ...
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Podcast Inside Insights
How behavioral science helps brands overcome fragmented insights
January 12, 2026
The interview The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. Many consumers say they'll buy a ...
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