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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Inside Insights

Podcast Advertising
Advertising as art: How ad testing enhances creativity
March 8, 2022
Intro Ryan Barry: Hi everybody, Ryan here. Welcome to this episode of Inside Insights, a podcast powered by Zappi. Also now available on YouTube, so I could show all the YouTube peeps. Check out my ...
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Podcast Advertising
A masterclass in making your brand stand out
February 23, 2022
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined as always by Patricia Montesdeoca, my co-host, and our ...
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Podcast Marketing
Why you should fall in love with the problem, not the solution
February 16, 2022
Intro Ryan Barry: Hello everybody and welcome to season four of Inside Insights, a podcast powered by Zappi. I am your host, Ryan and I'm joined as ever by my co-host Patricia Montesdeoca and our ...
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Podcast Insights
Applying design thinking to insights
December 15, 2021
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined as ever, by my co-host and friend, Patricia Montesdeoca. ...
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Podcast Insights
Democratizing insights in a decentralized organization
December 1, 2021
Intro Ryan Barry: Hi everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined as always by the lovely Patricia Montesdeoca. Patricia, hi. ...
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Podcast Insights
How to be a better leader (and a better human)
November 17, 2021
Intro Ryan Barry: Hi everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. You know who I am, my name is Ryan. And you know who she is, her name is Patricia Montesdeoca, ...
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Podcast Insights
Global tools, local insights, smarter decisions
November 3, 2021
Intro Ryan Barry: Hi everybody. Welcome to this episode of Inside Insights. My name is Ryan and I'm joined as always by my friend and cohost Patricia Montesdeoca. Patricia, happy Friday. Patricia ...
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Podcast Insights
Building a connected insights ecosystem
October 20, 2021
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined, as always, by Patricia Montesdeoca. Our head of customer ...
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Podcast Advertising
How to master ‘always on’ advertising
October 6, 2021
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm your co-host and I'm joined, as ever, by my friend, Patricia ...
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Podcast Shopper insights
How to research shoppers in a post-pandemic world
September 22, 2021
Intro Ryan Barry: Hi everybody. And welcome to this episode of Inside Insights, a podcast powered by Zappi. No, I don't have COVID, but yes, I do have a cold. I’m Ryan, and I'm joined as ever with ...
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