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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Inside Insights

Podcast Inside Insights
Building innovation around changing consumer needs and norms
October 19, 2026
The preview Marketing plans around what consumers say; insights knows it's not enough. Mariline Alsuar-Dean, Global Consumer Insights Director for Sexual Wellbeing and Female Hair Removal at Reckitt, ...
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Podcast Inside Insights
When brand tracking actually changes decisions
October 6, 2026
The preview Dashboards update in real time, but most brand insights still never change a single decision. Alexander Shmelkov, Digital Product Leader for Brand Pulse at Inter IKEA Systems, rebuilt a ...
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Podcast Inside Insights
The intersection of data, insights, AI & the future of marketing
August 17, 2026
The interview The transcript [01:56] Paul Yocum: Steve, thank you very much. It's great to be here. [01:58] Steve Phillips: Yeah, same here. Hello. Okay, Paul, let's start with you. You recently went ...
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Podcast Inside Insights
How consumer insights shapes creative at scale
August 3, 2026
The interview Watch the episode The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. Steve Phillips ...
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Podcast Episode 96
Why high-growth brands must rebalance marketing mix
July 20, 2026
The interview The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Nataly Kelly. Most brands spend years trying to figure ...
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Podcast Episode 96
Building the AI-native insights function of the future
July 6, 2026
The interview Watch the episode The transcript [00:00:00] Nataly Kelly: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. [00:00:05] Nataly Kelly: ...
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Podcast Inside Insights
Translating 139 years of innovation into modern storytelling
June 22, 2026
The interview Watch the episode The transcript **[00:00:00] Nataly Kelly:** Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. **[00:00:04] Nataly ...
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Podcast Inside Insights
How soccer built culture before America fully embraced it
June 8, 2026
Watch the episode Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Nataly Kelly (00:06): Thirty-two years ago, the FIFA ...
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Podcast Inside Insights
Using AI to ask deeper, more human questions
May 11, 2026
The interview The transcript Steve Phillips [00:00:00]: Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Steve Phillips. For decades, consumer research has ...
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Podcast Inside Insights
How to build brand elasticity to reshape perception
April 27, 2026
The interview Watch the episode The transcript Nataly Kelly [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Nataly Kelly. Nataly Kelly ...
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