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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Episode 99

Podcast Inside Insights
When brand tracking actually changes decisions
October 6, 2026
The preview Dashboards update in real time, but most brand insights still never change a single decision. Alexander Shmelkov, Digital Product Leader for Brand Pulse at Inter IKEA Systems, rebuilt a ...