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Inside Insights

When marketing and insights don't connect, brands lose. Budgets burn. Campaigns stall. Consumer truth gets buried.

Inside Insights bridges the gap with bold conversations that turn data into clarity and insights into impact.

Hosted by Nataly Kelly (CMO at Zappi, HBR contributor) and Steve Phillips (Founder & Chief Innovation Officer at Zappi), the show explores how brands can connect deeper, move faster, and win with consumers.

New episodes every two weeks. Subscribe and stay ahead.

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Cannes you believe it? Takeaways from Cannes Lions '23
June 22, 2023
Ryan Barry: Hello, everybody, and welcome to this special edition episode of Inside Insights. You thought we were on a break, but we're back. And I'm actually bringing back the OG, the founding ...
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Lightning in the bottle: How to be an electrifying brand leader
March 8, 2023
Watch the episode Intro Ryan Barry: Hi, everybody, and welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan, and I'm joined as always by my lovely co-host, Patricia ...
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Super Bowl 57: The ads that scored major points this year
February 15, 2023
Watch the episode The interview Ryan Barry: Hello everybody, good morning and welcome to this very, very special episode of Inside Insights, a podcast powered by Zappi. Today is a great episode ...
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The ads that sleighed Christmas in the UK this year (and why people loved them)
December 7, 2022
The interview Ryan Barry: Hi everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan, and I am joined by two lovely guests today, because we have a festive ...
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Advertising as art: How ad testing enhances creativity
March 8, 2022
Intro Ryan Barry: Hi everybody, Ryan here. Welcome to this episode of Inside Insights, a podcast powered by Zappi. Also now available on YouTube, so I could show all the YouTube peeps. Check out my ...
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A masterclass in making your brand stand out
February 23, 2022
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm joined as always by Patricia Montesdeoca, my co-host, and our ...
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How to master ‘always on’ advertising
October 6, 2021
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan and I'm your co-host and I'm joined, as ever, by my friend, Patricia ...
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Putting the consumer at the heart of creative development
May 12, 2021
Intro Ryan Barry: Hi, everybody. Welcome to this episode of Inside Insights, a podcast powered by Zappi. My name is Ryan, and I'm joined, as always, by my co-host and friend Patricia Montesdeoca. Hi, ...
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