Zappi wins the 2025 ASC/MRS award for Best Technology Innovation

We won!

We’ve got big news to share: Zappi just won the 2025 ASC/MRS Award for Best Technology Innovation. And yes—we’re feeling pretty proud.

This win hits different for us. Back in 2014, when we were still Intellection Software, we won the same award for building the world’s first agile market research platform. A decade later, we’re being recognized again—this time for something even bigger: building agentic AI that helps brand win with consumers.

Why this matters

Zappi was built to shake up a century-old industry. Traditional research was slow, fragmented, and frankly, frustrating. Researchers deserved better. Brands needed to move faster. And consumer expectations weren’t slowing down for anyone.

So we built the Zappi Innovation System—our AI-powered platform that helps brands, test, analyze, optimize and create ideas with real consumer feedback at every step. No silos. No “one-and-done” projects. Just a continuous flow of learning that compounds over time.

And it’s working. A recent Forrester Total Economic Impact™ study found brands using Zappi saw:

•  243% ROI over three years

• 7% lift in new product revenue

• 40% reduction in research costs. 

Real outcomes, not hype.

This award celebrates that progress—but it also celebrates the people who made it possible: our engineering teams that spent hours building our AI agents solution, our product teams who worked tirelessly to fit new AI capabilities across every facet of our platform, and to our implementation teams who ran workshops where we tested, iterated and improved these solutions. 

Specifically, we’d like to thank our customers — the ones who push us to build better tools, move faster, and stay bold. Their feedback fuels our roadmap. Their challenges shape our solutions. And their partnership helps us turn AI into something researchers can actually trust and use.

We’re grateful to the Market Research Society and the Association of Survey Computing for recognizing how meaningful this shift is—not just for Zappi, but for the future of insights. And we’re even more excited for what comes next.

Here’s to a world where insights are connected, continuous, and built into everyday decision-making!