Speed won the first race. Expertise wins the next one.

Self-serve insights won the race for speed. The next race is different: it’s about turning all that data into decisions (and yes, still at pace!). That takes more than a platform and the right technology. It takes human expertise in the right places.

Over the 10+ years since Zappi was founded, there have been many cycles of development, both in the tech space and in the insights world. However, recent shifts have certainly had a bigger impact on how decision-makers are using insights, and how insight functions within a business, than ever before.

There are many tangled threads within this. Obviously AI is central, but this is connected with speed of decision-making, downsizing of budgets and insight teams in many places (but not everywhere!), different skill sets, and more demand, perhaps even hunger, for data. For many teams, that means more data than ever before, and less time to step back and see the pattern, which is exactly where expertise earns its place. The need for human expertise as wayfinder and guardian is more critical than ever before.

Within this context, over the last couple of years we’ve been developing and evolving the way we bring expertise to support our Zappi customers. From purely self-serve at a time when insight teams were eager to embrace the potential of platform-based insights, we have steadily developed additional services to help customers harness the full benefits of their connected data asset. From platform implementation to setting up sound frameworks and best practices, through to hands-on workshops to spark creativity and collaboration using our marketing agents, our Professional Services offer has grown and expanded, helping customers realize increasing value and accelerate the impact of their insights.

This is why we are now launching our new Service Packages: designed to build in the right knowledge at the right time, bringing our human expertise where we know it matters most, packaged to meet you where you are on your journey.

• Setting up the right foundations for success: Data at scale is only valuable if it’s got structure. It’s not glamorous, but as with many things, getting the right structures and frameworks in place at the start will reap many rewards further down the line.
• Shortcutting the path to bigger-picture learnings: The challenge with insights at speed (producing more data than ever before) is that it often results in overwhelm and uncertainty. We’ll provide clear milestones of what you’re learning overall, setting day-to-day decisions in context and highlighting ways to build incremental and more powerful learnings over time.
• Check-ins and audits: What sets you up at the start won’t stay the same over time. Our implementation and operations teams will review the research you’ve been running and make recommendations and changes to optimize the system, keeping you focused on what’s important and ensuring you continue to harness the benefits of well-structured data.
• Access to research expertise: Built into your program, not just on call. Our insight specialists draw on their experience within Zappi and across our customer base to bring you the questions worth asking, whether that’s unlocking deeper learnings, focusing on the metrics that matter, or activating what you’re learning across your business.

Three packages, each with a 12-month plan

Foundation sets you up right from day one with the basics: implementation, a sample framework, training and onboarding, and time with a strategic consultant.

Growth is built for evolving use cases, when your teams are testing differently than you expected. We come back for a Setup & Adoption Check-in and audience audit, with ongoing platform maintenance on hand, and a Performance Snapshot shows what’s working across your program.

Enterprise goes further as you scale across business units and markets: a second check-in and Snapshot, more time with our experts and, where we can, a named lead who follows your program.

Two specialized packages, Zappi Marketing Agents and Tailoring, sit on top of any of these, and Growth and Enterprise customers can also scope Custom Platform Development. Every package is agreed up front and runs for 12 months.

The next stage of success in the insight world is not about pure speed. It’s about being able to successfully (and quickly!) turn research into decisions. Doing this effectively takes three things:

• The right contextual information (provided by our norms and benchmarks)
• Easy access to meaningful data for anyone on your team who needs it (our platform, enhanced with the power of AI)
• Sound human judgment (our experts working with you through the services we’ve developed)

This evolution is about helping our customers scale at the pace of change that surrounds them. It’s about making your data work effectively for you, so you can play the role of influencer and change-maker. This isn’t a replacement for the project-level support that so many of our customers already value and rely on; that continues. It’s the layer above it: partnership along the journey. That means identifying the value that often hides between individual projects, spotting patterns, building playbooks, and helping you understand what’s working, so the insight you’re getting can have more impact, more quickly.

Where to start

The service packages are available from October 2026. Your Zappi account team can help you choose the right package for your teams, markets and goals, and map out your first 12 months, so reach out to them today!