Zappi renews its B-Corp certification – how we’re continuing to raise the bar

We’re proud to share that Zappi has officially renewed its B Corp certification for the first time since our initial certification in 2022—meeting higher standards than ever before.

Our updated B Impact Score is 89.8, well above the 80-point threshold required for certification and significantly higher than the global average. In short, the way we show up for our people, planet and communities isn’t just well intentioned; it’s measurable. 

We don’t see this as a badge you earn once and put on a shelf. It’s a reflection of how we build, operate and make decisions every day. And it’s something we’re proud to share with our team, our customers and the wider insights industry.

From the outset, we’ve viewed B Corp certification as a commitment to continuous improvement. With each recertification cycle raising the bar, we’ve continued to move with it.

Marching toward net-negative emissions: We’re continuing our progress toward being net-negative on carbon emissions. We act in accordance with the UN’s sustainable development goals to measure our environmental impact, reduce it where possible, invest in offsetting to try and mitigate the rest and produce guidance for the rest of the industry.

Since 2022, Zappi has nearly halved its CO2 emissions – a 48% reduction! We’re doing that by being intentional about our team travel with rigorous tracking and taking steps to ensure each of our three global offices is energy efficient. At the same time, we’ve planted over 30,000 trees to date through our partnership with Reforest’Action.

Equity, wellbeing and inclusion:

We’re building a high-trust, high-care culture that supports every employee to grow and belong. We pay above local living wages, distribute equity to employees and actively track and work to close gender and ethnicity pay gaps. 

Our benefits support both wellbeing and career growth, including mental health resources, flexible working, unlimited PTO, learning allowances and leadership development.

We’re also committed to accessibility. Progress toward Disability Confident Level 3 accreditation has guided improvements to our recruitment processes, platforms and physical office spaces, alongside training to ensure employees living with disabilities can fully participate and succeed at Zappi. Learn how to become a part of what we’re building here. 

Community impact: Opening doors and creating access

It’s not enough to make an impact, Zappi is helping other make an impact as well. Since 2023, we’ve more than tripled our contribution of free desks and office space, supporting partners like Camden Giving and Sustainability First with workshops, events and community programs.

Across our hubs in London, Boston and Cape Town, we’re focused on creating meaningful pathways into the insights industry. We’ve partnered with City St. George’s University to offer a hand with its Micro-placements program, offering 4-week summer internships to help teens gain hands-on experience. We also participated in the Sumeru Fellows Program to offer a 10-week work program to a student from an underrepresented background.  

These programs reflect Zappi’s approach to community impact: It’s about opening doors, providing experience and removing barriers to help people make an outsized impact.

None of this would be possible without our customers. Today, Zappi works with 50% of Fortune 500 CPG companies—including many fellow B Corps—who share our belief that business can be a force for good. Together, we’re helping mission-driven brands become more consumer-centric through connected insights.

The feeling is mutual! We’re especially proud to collaborate with brands that share our values and excited to continue building solutions that make a meaningful impact.

Renewing our B Corp certification reinforces that responsible growth is core to how we operate—not an add-on. Over the next three years, we’ll continue to raise the bar by deepening our environmental commitments, expanding equitable access to opportunity and building a business that positively contributes to the ecosystem around us.

Renewal is just the reset.