Brand and market data signals

Brand tracking for today's marketers

Get continuous in-depth insight into how people experience and respond to your brand in-market.

Zappi's Brand Health Tracker

To stay relevant, you need to understand how people see and experience your brand as it changes — not just a few times a year. Zappi gives you an up-to-date view of the signals that shape brand health, so you always know what’s shifting and why.

The old way is out

Built for the pace and budget of modern marketers

You shouldn’t need a huge budget to track brand health—especially when legacy tracking is slow, disconnected, and hard to act on.

With Zappi, you get continuous visibility, at any time, into how people think and feel about your brand. No lag. No complexity. No waiting for next quarter’s report.

Inspired by 'How Brands Grow'

Track metrics that matter for growth

Zappi measures the fundamentals—Awareness, Consideration, Usage, Appeal—and shows better how your brand connects to the Category Entry Points that shape brand choice.

Dashboards inspired by Ehrenberg-Bass metrics, like Mental Market Share, reveal when and why your brand comes to mind, giving you a clearer view of what drives growth.

In gaming, things change fast — tech evolves, and new games launch daily, reshaping players’ perceptions. We needed brand tracking that’s light, fast, adaptable, yet reliable. Zappi gives us consistency at speed to track how our games evolve.

Leo Delarue

Global Marketing Intelligence Lead at Supercell

Continuous monitoring

Keep a pulse on your brand and competition

Understand better how your brand performs across markets and categories—tracking up to 15 brands in real time.

Anticipate change and refine your strategies. Spot shifts in market dynamics early and understand how competitive moves and consumer moments impact your position — so you always know where you stand.

Simple to setup

Launch in days, not months

Pre-built templates make setup simple, and automation handles the hard stuff. From launch to live dashboards, your data refreshes monthly — so your team can spend more time learning and less time managing trackers.

Want an ever more hands-off experience? Zappi Professional Services can run everything for you.