Podcast

The Intersection of data, insights, AI & the future of marketing

Zappi — Mon, 17 Aug 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

[01:56] Paul Yocum: Steve, thank you very much. It's great to be here.

How consumer insight shapes creative at scale

Zappi — Mon, 03 Aug 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

Steve Phillips [00:00:00]:

Why high-growth brands must rebalance marketing mix

Zappi — Mon, 20 Jul 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

Nataly Kelly [00:00:00]:

Building the AI-native insights function of the future

Zappi — Mon, 06 Jul 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

[00:00:00]

Translating 139 years of innovation into modern storytelling

Zappi — Mon, 22 Jun 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

**[00:00:00] Nataly Kelly:** Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly.

How soccer built culture before America fully embraced it

Zappi — Mon, 08 Jun 2026 04:00:00 GMT

Watch the episode

Nataly Kelly (00:00):

Using AI to ask deeper, more human questions

Zappi — Mon, 11 May 2026 04:00:00 GMT

The interview

The transcript

Steve Phillips [00:00:00]:

How to build brand elasticity to reshape perception

Zappi — Mon, 27 Apr 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

Nataly Kelly [00:00:00]: Welcome to Inside Insights, where marketing strategy meets consumer truth with your host, Nataly Kelly.

How consumer insights are reshaping perceptions & driving innovation in frozen foods

Zappi — Mon, 13 Apr 2026 04:00:00 GMT

Podcast / YouTube / Alex Hardy

Watch the episode

The transcript

[00:00] Steve Phillips: Welcome to Inside Insight, where marketing strategy meets consumer truth with your Host, Steve Phillips.

How HelloFresh scales DTC with consumer insights

Zappi — Mon, 30 Mar 2026 04:00:00 GMT

The interview

Watch the episode

The transcript

Nataly Kelly (00:00): Welcome to Inside Insight, where marketing strategy meets consumer truth with your host, Nataly Kelly. Did you know that 65% of a retail company's revenue comes from repeat customers? This is especially relevant now as a recent Zappi survey found that nine in ten consumers are cutting back, buying fewer non-essentials, and ordering less takeout. At the same time, nearly half say they're cooking at home more. For meal kit companies, that's a huge opportunity. The success with subscription meal kits isn't just about getting people to try the service; it's about turning first-time users into part of their regular cooking routine. I'm Nataly Kelly, and joining me today is Patrick Roney, Consumer and Product Insights Lead at HelloFresh, the company transforming how people cook, eat, and connect at home. We're going to chat with Patrick about how HelloFresh uses insights to build lasting relationships, personalize experiences at scale, and turn everyday customers into loyal advocates. Hi, Patrick. Welcome to Inside Insights.