News

Consumers on Callaway x Good Good: Memorable for the wrong reasons

Zappi — Wed, 02 Sep 2026 07:41:11 GMT

After the now-pulledCallaway x Good Good driver adsparked widespread backlash, Zappi tested the creative with real consumers usingAmplifyand separately withAmplify AI.

Why we built the Synthetic Idea Pre-Screener

Donovan Kennedy — Wed, 26 Aug 2026 04:30:00 GMT

Innovation is hard. We all know the statistics: one-in-four new CPG products is no longer being purchased a year after launch. After two years, that figure rises to 40%.

Introducing the Synthetic Idea Pre-Screener: a faster first cut for your innovation pipeline

Riain Hunt — Wed, 26 Aug 2026 03:30:00 GMT

Ideation has never been cheaper or faster. Teams can now generate dozens of early product ideas in a fraction of the time it used to take. But that abundance creates a new problem: more ideas than any insights budget can afford to test with human respondents.

Zappi Innovation System Wins Gold Stevie® Award

Zappi — Wed, 12 Aug 2026 04:00:00 GMT

Another Gold for Zappi’s AI-powered Innovation System.

Introducing Curated Norms for Activate It: a sharper benchmark for what's next

Megan Scott — Thu, 09 Jul 2026 04:00:00 GMT

Some concepts look like sure things on paper, then stall the moment they hit the shelf. Others feel risky in the room and go on to define a category.

The New Rules of Patriotic Marketing | America250 Consumer Report

Zappi — Wed, 01 Jul 2026 04:00:00 GMT

New Zappi research shows the rules of patriotic marketing have changed — and the window to get it right is closing.

Conventional wisdom says patriotic marketing has become a liability. The data says otherwise. A new Zappi survey of 2,000 U.S. consumers finds that nearly half (49%) say patriotic branding makes them view a brand more positively — compared with just 16% who react negatively. Only 3% think brands shouldn't celebrate America at all.

Zappi launches Amplify AI and the new Amplify Hub, the next evolution of its connected ad testing system

Heather Siu — Tue, 30 Jun 2026 04:00:00 GMT

Today, Zappi is launching Amplify AI and the new Amplify Hub, two additions that expand Amplify into a more connected advertising decision system for today’s creative landscape.

The 2026 World Cup Is Becoming a Workplace Event, Zappi Study Finds

Zappi — Tue, 09 Jun 2026 04:00:00 GMT

As the United States prepares to host the largest FIFA World Cup in history, new research from consumer insights platform Zappi suggests the tournament will be defined as much by where people watch as who wins.

Consumers Are Open to AI Ads, But Trust and Personalization Risks Remain: New Zappi Study

Zappi — Mon, 18 May 2026 04:00:00 GMT

As OpenAI rolls advertising into ChatGPT, new research from consumer insights platform Zappi suggests consumers are not automatically resistant to advertising inside AI assistants — but trust becomes fragile when ads interfere with recommendations, personalization, or sensitive conversations.

Zappi takes gold at the 2026 American Business Awards® for its AI-Powered Innovation System

Zappi — Thu, 23 Apr 2026 04:00:00 GMT

We won!

We’ve got some news we’re genuinely excited to share: Zappi just won a Gold Stevie® Award, the highest distinction, at the 2026 American Business Awards®, in the Best New Product: Data Tools & Platforms category for our AI-powered Innovation System.