How to survive (and thrive) in the new, connected insights era


In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers answering our biggest questions from vast swaths of raw consumer data.

Let’s digest that.

Until now, there have been two distinct eras of insights, defined by how brands market and speak to consumers – and how insights departments have used technology to adapt to these changes.

Watch Zappi's Ryan Barry discuss what's propelling us into a new, connected era of insights, and offer tactical advice for researchers and insights teams on how they can upskill and truly democratize data to thrive in this new era.