But that’s not necessarily a bad thing.
Hear us out.
AI is disrupting every stage of the research process. It can spout questions for a consumer survey based on prescriptive goals; it can analyze and model large data sets in moments; it can organize and connect existing data, replacing a survey entirely; and it can draw conclusions from complex data sets.
And this is changing everything we know about the role of the modern researcher – and the structure of the insights department as a whole. In this talk, Zappi’s CEO and co-founder, Steve Phillips, explains the impact of AI on the insights industry, and how the role of researchers and insights teams will change as a result.