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The consumer insights platform that helps brands win
Powered by data.
Software that combines the power of consumer data and AI to deliver connected insights. Create successful products. Develop better ads. Build winning brands.
Innovation System
Create winning products with connected insights
A connected, AI-powered system to test, learn, and iterate with consumers looped in at every step, delivering outcomes predictive of in-market success. Brands using Zappi see a 4-7% increase in new product revenue compared to legacy providers (Forrester), proving the power of iterative development with your consumers and unlocking the value of your past data to anticipate trends and stay ahead of the competition.
Agile research system - Advertising
Proven to develop more effective advertising
Not just a better pre-test. A better consumer-centric ad development system. A connected suite of solutions, validated to in market outcomes, to help you nurture ideas and stay on track from ideas through storylines and on to final ads.
Brand Health System
Keep a pulse on your brand
Get continuous insight into how people experience your brand, what’s driving growth, and where to focus next. With Zappi’s Brand Health Tracker, you can spot shifts early, stay ahead of changing expectations, and make confident decisions rooted in real consumer behavior — not guesswork.
Keep the consumer in the loop
A continuous feedback loop, accelerated by AI
Traditional research models leave teams playing catch-up. With Zappi, each project builds on past insights. Get continuous consumer feedback across the entire development cycle to move faster and stay connected to the consumer.
Leading consumer insights platform
Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform. It’s fast, impactful, and keeps the voice of the consumer at the center of it all. Gain market share. Lead your category. Win with consumers.
Go to market with confidence
Power your next launch with consumer-centric insights that guide every decision. Zappi’s powerful platform elevates the consumer voice to help you win.
Optimize for success
Unlock actionable insights with in-depth diagnostics and precise guidance to fuel campaign and innovation success.
No more throw-away data
Transform consumer insights into a competitive advantage. The more you engage with the platform, the more likely your brand is to win.
Quality responses every time
Get insights you can rely on. Using ESOMAR and ISO standards, you’re always backed by data you can trust.
Customize your research
Shape your research to fit your needs. Flexible methodologies, adaptable audiences, and quick data-slicing options—so every insight is precise and relevant.
Co-created with leading brands
Zappi works with top consumer brands to build data-fueled, AI-powered consumer insights technology.
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
A big benefit of the platform is being able to look back and see what worked and what didn't and theme the learning to focus on better product options in the future. We have learnings we can now apply and get smarter.
Let's.
Do.
This.
This is the best button on the site. It’s what people push right before we work with someone awesome. Push it. Go ahead. Make our day.