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Connected advertising system
Create winning ads with connected insights
A modern research system that gives you quick, accurate consumer feedback, to fuel advertising development. Powered by data, supercharged by AI.
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One advertising system. Every stage of development.
Empower your brand with best-in-class tools to test, learn, and win. Uncover key creative drivers. Iterate quickly and continuously. Course-correct early. Launch with confidence.
Screen and iterate on ideas
Amplify Early Idea
Vet potential and sharpen storylines
Amplify Storyboard | Amplify Boardomatic
Validate and refine key creatives
Amplify TV / Streaming Video | Amplify Digital (Instagram, Tiktok, Facebook & Youtube) | Amplify Static (OOH, POS, Online Static Ads)
Connected & continuous consumer insights
An ongoing learning loop for better, data-driven advertising
Say goodbye to rigid, linear research models that slow you down.
With Zappi, you speed up every step of your creative development. Keep the consumer in the loop, and learn as you go.
Test ideas, storylines & executions
Quality consumer research you can run early and often
Use solutions specifically designed for each stage of your campaign, validated by real outcomes.
Stay on track from idea to final ad. Bring an objective consumer-centric view to influence and shape ideas right from the start. Reach consumers, make sure ideas resonate, and evoke the desired response.
Get better validation & optimize for success
Comprehensive metrics and diagnostics for confident decisions
Optimize winners as you move forward. Validate creative potential, unpack consumer responses and pinpoint optimizations fast.
From broad trends to individual consumer voices, see what resonates and use it to improve.
Jumpstart your next idea with systematic learning
All your research data in one comprehensive platform
Don’t just create better ads, build better advertising.
Get smarter connecting insights over time. Learn from every win, spot what works, and improve where it matters. Use feedback to make big decisions—on brands or markets, ad development gaps, and whether your spokesperson is worth the investment.
The best thinking in advertising research
Backed by the most actionable and predictive research methodology
Zappi is proven to predict sales outcomes across countries and categories—and is proven to be 60% more predictive. Our methodology is built on three key factors:
- In-context exposure – Measures real media behavior, ad skipping, recall, and purchase impact.
- Emojis – Captures emotional response with cultural relevance.
- Forced exposure – Assesses key ad KPIs, social risk, and direct consumer feedback.
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
Don't just take our word for it
Customer Success
Advertising
Haleon measures brand impact of digital ad campaign in-flight
How Haleon measured the brand impact of live digital ads while the campaign was in flight.
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Customer Success
Advertising
PepsiCo creates blockbuster holiday ad
How Walkers used Zappi Amplify TV diagnostics to improve a high-stakes holiday ad.
Customer Success
Innovation
PepsiCo fuels full-portfolio innovation
How PepsiCo used early-stage testing to identify seven winning snack innovations.
Customer Success
Innovation
How Wendy's found success in a busy time
How Zappi helped Wendy's keep creative and innovation research moving during a team transition.
Customer Success
Advertising
Cheetos optimizes award winning Superbowl ad with Zappi Amplify TV
See how Cheetos made an ad that scored big at the Super Bowl and Cannes using Zappi Amplify TV to perfect their big idea and make it universally ...
Customer Success
Advertising
Vodafone Smart Tech's digital campaign success
How Vodafone used in-context testing to optimize a digital campaign for its Neo smartwatch.
Customer Success
Advertising
Clorox’s road to agile TV advertising with Zappi Amplify TV
How Clorox used agile TV ad testing to improve sales impact and long-term brand equity.
Customer Success
Innovation
Pernod Ricard proves it's possible to democratize insights
Get a behind-the-scenes look at how Pernod Ricard empowered marketing users to run their own creative research, freeing up the insights team to do ...
Customer Success
Advertising
SoFi fuels rapid ad experimentation with consumer data at the heart
How SoFi used rapid consumer feedback to improve advertising effectiveness by 20%.
Customer Success
Advertising
PopCorners “Breaks into something good” in first-ever Super Bowl ad
How PopCorners used consumer insights to optimize its first-ever Super Bowl ad.
Customer Success
Innovation
McDonald’s spots winning McFlurry flavors
How McDonald's used early-stage testing to identify winning McFlurry flavor concepts.
Customer Success
Innovation
New Wotsits Giants are a huge success
How Walkers used early-stage testing to identify and launch the successful Wotsits Giants.
Customer Success
Innovation
Innovating for good with UNICEF UK
How UNICEF UK used fast concept testing to launch a successful product in eight months.
Customer Success
Innovation
Reckitt’s digital transformation: Scaling at speed
How Reckitt scaled agile insights while empowering marketing and insights teams.
Customer Success
Innovation
PepsiCo creates innovation at speed with its insights partner ecosystem
How PepsiCo built a faster, scalable innovation insights ecosystem with Zappi.
Customer Success
Advertising
How PepsiCo makes winning Super Bowl ads time and again
Learn how PepsiCo creates winning Super Bowl ads each year, using the Zappi Amplify Ad System to bring consumer insights into every step of the ...
Customer Success
Advertising
How Canva used consumer insights to scale their brand across six European markets
How Canva validated TV ads across six European markets with Zappi Amplify.
Customer Success
Advertising
Balancing art and science: Turo's approach to creative testing
How Turo used consumer testing to choose winning creative and drive market growth.
Customer Success
Innovation
How E.ON Next used consumer insights to stand out in the UK Energy Market
How E.ON Next used consumer insights to build a distinctive UK brand platform.
Customer Success
Innovation
How Tandy used packaging redesign to drive innovation
Tandy used consumer insights to validate critical innovation decisions - from packaging redesign to new product validation.
Customer Success
Brand
How Supercell uses brand tracking to stay connected to players
Supercell, one of the world's top mobile gaming companies, needed a brand tracking partner that offered data transparency, speed, and self-service.
Customer Success
Innovation
Building an innovation pipeline with Reckitt
Discover how Reckitt and Zappi worked together to create a meaningful benchmark for the Intimate Wellness team to use to make decisions about which ...
Customer Success
Advertising
Johnsonville + Zappi Amplify: Creating more effective advertising
How Johnsonville built winning ads with Amplify
Customer Success
Innovation
Iterative innovation research with McDonald's
How McDonald's built a faster test-and-learn approach to innovation with Zappi.
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
